Our Philosophy
At Earthbless, we believe in keeping things simple, honest, and close to nature. Our purpose is to support everyday well-being by removing unnecessary complexity and focusing on what truly matters: pure, effective products made with care and integrity.
We choose not to use unnecessary fillers, synthetic additives, or hidden ingredients. Every ingredient we include serves a clear purpose, it is recognisable, beneficial, and gentle on the body. Our approach is informed by natural health principles, consultation with practitioners, and hands-on testing, ensuring each product is both trustworthy and uncomplicated.
Earthbless was created to cut through the noise of crowded shelves and confusing labels. Rather than offering endless options, we focus on a thoughtful, curated range of essentials that support natural wellness and simplify daily self-care.
Our aim is to help you return to a more natural way of living, with products you can understand, trust, and use with confidence.
Our Story
Earthbless began at home, shaped by family and a shared commitment to natural living.
Founded in 2014 by Iranna and Peter, Earthbless grew during Iranna’s first pregnancy, at a time when choosing safe, honest products became deeply personal. We were determined to avoid anything synthetic or unnecessary on the skin, and that simple intention became the foundation of the brand.
Peter was raised in a home grounded in natural health, influenced by his mother, Barbara O’Neill, the internationally recognised health educator and author. While that upbringing helped shape Earthbless’s values, the brand itself was built from lived experience, family needs, and careful consideration of what truly belongs in everyday self-care.
From those early beginnings, Earthbless expanded slowly to include natural oils, soaps, and wellness products, each created with the same guiding principle: no toxins, no fillers, no shortcuts. Only clean, thoughtful ingredients chosen to support the body and respect the earth.
Today, every Earthbless product is proudly manufactured in Australia, using mostly local ingredients and trusted suppliers. While we remain rooted at home, our products now reach customers in Australia, the US, the UK, and beyond.
Earthbless continues as a family-run brand, committed to simple, honest self-care and making natural wellness accessible to everyday life.
