Our Philosophy
At Earthbless, we believe in keeping things simple, honest, and close to nature. Our mission is to enhance well-being by removing unnecessary complexity and focusing on what truly matters: pure, effective products made with integrity.
We refuse to use unnecessary fillers or material additives. Every ingredient we choose has a purpose — recognizable, beneficial, and kind to the body. By consulting naturopaths, drawing on the traditions of plant-based healing, and testing each product ourselves, we ensure that what reaches you is trustworthy, effective, and uncomplicated.
Earthbless was created to cut through the noise of crowded shelves and confusing labels. Instead of overwhelming choice, we offer a curated range of essentials that support everyday wellness, helping you simplify your routine and embrace a more natural way of living.
Our Story
Earthbless began at home, with family. I am the son of Barbara O’Neill, the international author and health educator, and together with my wife, Iranna, we started this journey in 2014, when my wife was pregnant with our first child.
It all began with a single product: Peace Please. At the time, we were determined to avoid anything synthetic or harmful on the skin. That personal need became the spark that grew into Earthbless.
From those first small batches of Peace Please oil, our range slowly expanded — goat’s milk soaps, magnesium oil, castor oil, and more to come. Each new product followed the same principle: no toxins, no unnecessary fillers, just clean, thoughtful ingredients designed to care for the body and respect the earth.
In 2023, we expanded distribution to the United States, establishing a US company to better serve our growing community of customers. While the US is now our main distribution hub, every product is still proudly manufactured in Australia, crafted with local organic ingredients and trusted suppliers. This way, we stay true to our roots while making Earthbless more accessible worldwide — with customers in the US, UK, Australia, and beyond.
Today, we remain a family-run store, passionate about sharing these creations with others. What began as a personal commitment to safe, honest self-care has grown into a brand dedicated to making natural wellness accessible for everyone.
